Full-service CPA firm, EHTC, announces the hiring of Joanna (Jo) Gould, CPA as a Director in the Tax Department.

Gould has over nine years of experience in public accounting, with most of her career spent at a “Big Four” accounting firm in Grand Rapids. Gould specializes in tax compliance and planning for closely held businesses and their stakeholders, family offices, and high net-worth individuals.

As we approach tax season, it's understandable that the process can become a source of stress! Life changes prompt us to reevaluate our financial strategies, and it might be the opportune moment to contemplate the shift away from opting for  the standard deduction and towards itemizing your deductions. Here’s how to get started!

Starting in 2024, the Corporate Transparency Act (“CTA”) mandates certain entities (primarily small and medium-size businesses) created in or registered to do business in the United States report information about their beneficial owners—the individuals who ultimately own or control a company—to the Financial Crimes Enforcement Network (“FinCEN”).

Perhaps you’re looking into tackling your own accounting needs, or maybe you have a friend that can get into your company’s books on the weekend.

Both options may see viable and accessible, but both will likely lead you to more questions, concerns, and missed opportunities.

When people think of accountants and finance professionals, they often conjure up images of serious, number-crunching individuals buried in stacks of paperwork, devoid of any fun or excitement. However, at EHTC, we believe in shattering these stereotypes and fostering a vibrant culture that challenges these misconceptions head-on.

West Michigan-based accounting, tax, and business advisory firm, EHTC, welcomes their new Transaction Advisory Services (TAS) Partner, Ryan McCaslin. McCaslin will be leading their TAS group focused on buy-and-sell side financial due diligence and consulting services.

As Seen In Forbes, Fortune, & Entrepreneur | Outstanding Business Leaders: Grand Rapids

West Michigan CPA and advisory firm EHTC prioritizes the people behind the numbers.

West Michigan-based accounting, tax, and business advisory firm, EHTC, announces the relocation of its company headquarters. After eight years at their 2301 East Paris Avenue SE location, EHTC will break ground Summer 2023 on a new, larger building in Ada, Michigan.

No matter how you look at the future, your business is likely to face stresses and opportunities unlike what you have encountered in the past. Threats of a meaningful recession, supply chain disruptions, and challenging talent issues increasing interest rates are just a few of the main players. As a result, your business may not be positioned to respond to these factors, much less capitalize on them.

A long-debated piece of Michigan tax law covering the delivery and installation of goods could finally get a rewrite under an agreement between Democratic state leaders and Republican members of the Legislature.

Finding a good advisor can be difficult and time consuming, but it is worth the extra effort. An advisor that understands your wants, needs, goals and pain points, is key to achieving your or your company’s full potential.

Tax season is fast approaching, and, at EHTC, we know that it can bring added stress to our clients. The best way to mitigate some of that strain is to stay organized and stay on top of all the important details—and resist the urge to procrastinate until late February or March.

At EHTC, we provide more than accounting and tax support for our individual and business clients; we are a full-service CPA firm with a robust, knowledgeable Advisory Services team that has special expertise in valuation and business transactions.

No matter the size of your firm, obtaining new clients is key for long-term growth and success— however, this is often easier said than done. At EHTC, we truly value the importance of marketing and understand its necessity in our growth. Whether you have marketing experience or not, we compiled five of our easy-to-implement tips for marketing your CPA firm.